Caleni Group specializes with mining of raw & secondary ores (tailings & slags) to produce high grade mineral concentrates. The establishment came about as a result of lack of quality, efficient youth providing such or similar services in a mining sector from our black communities. Specified in the mainstream markets (Lower end of the spectrum). We initial became involved to create a logo that communicates the concept “Africa & Mineral”, in this case being daimond. We went ahead and developed a simple but effective logo, a globe that depicts a diamond from aerial view.