Challenge 

Pure Glare Beauty is an online luxury beauty and cosmetics company founded in South Africa in the year 2021. We believe that there is a need for creativity and innovation within the cosmetics industry in South Africa, Africa and we wish to address that need.

Objective 

Create a compelling brand which looks and feels professional on all spheres. Conceptualise design a clean logo which can be used on multiple applications. Create high quality imagery which would sell the brand as professionals in the industry.

Execution 

We created the logo and corporate ID first so it would guide the process, look and feel of the brand. This was followed by a 4 days shoot ( 2 of the days with models, makeup and hair, and the last 2 days for the product shoot). We worked with our developers on creating a compelling website which would bring all these elements together.

What We Did

• Logo design
• Corporate ID design
• Campaign photography
• Product photography
• Website design